Weekly notes
The Debrief.
Three things worth knowing, every week. No waffle.
Rank & File4 min
Google isn't your only search engine
Search is splitting. The places people look for answers now include ChatGPT, Perplexity, Gemini and AI Overviews. Here's why your visibility strategy needs to change.
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The Good Stuff5 min
Boring content is a choice
Most brands publish content that is safe, forgettable and ignored. Boring content is not a resource problem. It is a decision problem. Here is how to fix it.
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AI, Minus the Waffle3 min
GEO explained in one paragraph
Generative Engine Optimisation (GEO) is the practice of making your brand the source AI models cite when they answer questions. Here is how it works.
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Three things worth knowing, every week. No waffle.